Our AI policy

We use AI. People finish the work.

Every website we build is a hybrid. AI does the fast work, and a person does the judgment. Neither one ships a site alone.

What AI does

AI drafts pages, writes code and tries out layouts in minutes. That speed is why we can design quickly, charge less, turn changes around fast, and add new capabilities as the tools improve.

What AI does not do well

AI is not good at reading how people think, and people's tastes change quickly. Left to itself it writes too much, adds things nobody asked for, and words headlines in ways no customer would say out loud. A website built by AI alone is slop. Every good product made with AI has had a person shape it into something people want to look at.

What you pay us for

You pay us to understand what you need and want, to turn that into clear direction for the AI, and then to edit what comes back. We cut, rewrite and rearrange until the site is complete, good to look at, and easy to read.

It has to read well to two audiences. Your customers are one. The other is AI itself, because search engines and AI assistants now read your site and decide whether to recommend you. Modern marketing needs both, and getting both right takes a person.

What this means for your build

• A person reviews and edits your site before you ever see it.
• Your own words, photos and facts go into it. We do not invent reviews, licenses, prices or claims.
• When you ask for a change, a person reads the request and checks the result.

Your information

Nothing about your business is used to train a model or to build a product for anyone else. That is part of our promise, and it is in the agreement we sign.