The Machine

The system for selling to apartment managers.

Two halves. The Playbook is the written sales process, white paper, and study guide for landing property management accounts. The Research Engine turns a list of property addresses into priced, qualified, contactable prospects, by the location, for less than the cost of driving past them.

Get the playbook →See the research
Half one

The Playbook

Everything we know about selling field services to multifamily, written down. Who buys, the four gates, per-door pricing, the compliance packet, the outreach cadence, the walkthrough, and how one building turns into a portfolio.

  • White paper on the property management sales process
  • Study guide with scripts, checklists, and worksheets
  • Pricing model you can adapt to your trade
  • Vendor compliance packet templates

Ask for it on the form below and pricing comes back the same day.

Half two

The Research Engine

Upload addresses. Get back unit counts with proof, stories, laundry, management company, a contact email, imagery, and a price. Sold per location with a human review before anything goes out.

  • Up to 500 properties per run
  • Every number comes with its source
  • Priced by your formula, editable live
  • CSV or Excel export with images and email snippets

Priced per location with a minimum batch. Send your territory and we quote it the same day.

What you get per property

Eight facts, each with a source

Unit countWith a verbatim source quote. "Units available" language is rejected.
StoriesFrom listings and imagery, so access multipliers price correctly.
In-unit laundryYes, no, or unknown, with the evidence. Decides whether a dryer vent job exists.
Management companyWho actually signs off, pulled from the property site and listings.
Contact emailA published address, usually at the management company.
ImagerySatellite with parcel outline and four street views for the walkthrough.
Owner and parcelOwner entity and mailing address where parcel data is available.
PriceYour formula applied per property. Edit a field and it reprices instantly.
Worked example

Per-door pricing, priced before you call

A dryer vent cleaning formula: setup fee plus a per-unit rate, multiplied for vent access and building height, with a minimum per building. The target is $14 to $20 per door.

Change the rate or a multiplier and every property in the run reprices. Walk into the office already knowing the number.

Example: 48 units, 2 stories, exterior vents
Setup fee$100
48 units × $11$528
Exterior vent multiplier × 1.15$607
2-story multiplier × 1.15$698
Quote$798
Per door$16.63
How the engine works

Addresses in, prospects out

  1. 01

    Send addresses

    A CSV of multifamily addresses, or a city and we build the list. Up to 500 properties per run.

  2. 02

    The engine researches

    Every property gets geocoded, mapped, scraped, viewed, and researched. Each fact comes with its source.

  3. 03

    Qualification and pricing

    Properties get qualified or disqualified for your service and priced by your formula. Yellow rows need a human look.

  4. 04

    You review, then pitch

    A spreadsheet with everything, the images, and an email snippet per property. Nothing is sent until a person says so.

Articles

Selling to property managers

Websites7 min read

Why Your Contractor Website Doesn't Get Calls

A diagnosis of why your contractor website gets no calls, from a missing phone number to forms that go nowhere, with a specific fix for each problem.

Read it
Sales8 min read

Recurring Revenue Contracts for Field Service: What Works

Recurring revenue contracts for field service: annual agreements, per-door portfolio deals, maintenance plans, pricing, and what they do to company value.

Read it
Sales8 min read

Cold Outreach to Apartment Managers: Scripts That Get Replies

Cold outreach to apartment managers that gets replies: who to contact, which channels work, three email scripts, a walk-in script, and a follow up cadence.

Read it
FAQ

Machine questions

Straight answers. If yours is not here, ask us directly.

What is The Machine?

A complete system for selling field services to apartment communities and property management companies. The Playbook is the written sales process, white paper, and study guide. The Research Engine is a tool that turns a list of property addresses into priced, contactable prospects.

What does the research include for each property?

Unit count with a verified source quote, number of stories, whether units have in-unit laundry, the management company, a published contact email where one exists, satellite and street imagery, parcel owner information where available, and a price based on your formula.

How is research priced?

Per location. Research cost per property is low enough that a batch of a few hundred properties is a fraction of what a day of driving and cold calling costs. Exact pricing is on the call, and there is a minimum batch size.

Does anything get sent to property managers automatically?

No. Every prospect is reviewed by a human before any outreach. The Machine gives you the list and the pitch. You or our sales team makes contact.

Which trades does it work for?

It was built for dryer vent cleaning and expands service by service. Pressure washing, gutters, striping, and landscaping are the next modules. If your trade sells per door or per building, it fits.

Start here

Get The Machine

Tell us your trade and your territory. Ask for the playbook, a research batch, or both. We reply within one business day.

Covered by our privacy promise. We never share your numbers, your customers, or your name with anyone.