Get your roofing company into property management accounts.
Roofs are the largest capital item a property owns and the source of the ugliest water claims. A roofer who offers annual inspections with a photo report becomes the roofer who gets the replacement when it comes.
Who actually signs off on roof inspection, repair, and replacement
Maintenance supervisor for leak calls, community manager for repairs under a threshold, ownership and asset management for replacements and multi-year capital plans.
Selling to the wrong person is the most common reason roofing companies stall out. The on-site manager can say no, the regional can say yes, and the maintenance supervisor decides whether you get called back. All three need to hear from you.
- Compliance. Insurance limits, additional insured, W-9, licenses, portal registration.
- Capacity. Can you cover the portfolio without falling apart.
- Price per door. They think per unit and per building, not per job.
- Responsiveness. Same-day replies, on-time arrivals, invoices that match the PO.
Per-building annual inspection price, repair rate card, and replacement quotes per building tied to a capital plan across the portfolio.
Three mistakes that lose the account
- Only showing up for replacements. The inspection contract is what makes you the replacement vendor.
- No capital plan. Ownership wants a five-year roof schedule across the portfolio, and the roofer who builds it owns the work.
- Reports without photos and a condition score, so the manager cannot justify the repair budget upward.
Teach it, train it, or let us run it
The same playbook at three levels of involvement. Run is a monthly retainer plus commission on closed, paid work, and it is our lowest-priced way to start. See all three.
You sell, we coach
The playbook, the scripts, the pricing model for roof inspection, repair, and replacement, and six weeks of coaching while you run it.
Your team, our process
Process installed in your CRM or Jobber, weekly pipeline review, ride-alongs, and a comp plan that rewards the right work.
We are your sales department
A named lead, VAs on research and follow-up, outreach to every management company in your territory, one weekly call.
How we sell roof inspection, repair, and replacement to property managers
- 01
Target list
Every management company and community in your territory, researched by The Machine so we know unit counts, management, and contacts before the first call.
- 02
Offer and pricing
Per-building annual inspection price, repair rate card, and replacement quotes per building tied to a capital plan across the portfolio.
- 03
Compliance packet
Insurance certificates, W-9, licenses, safety docs, and vendor portal registrations, done before anyone asks.
- 04
Outreach
Email, phone, walk-ins, and LinkedIn in a set cadence, aimed at the people who actually approve roof inspection, repair, and replacement.
- 05
Walkthrough and close
A walkthrough script that finds the work and a proposal that makes the yes easy.
- 06
Grow the account
One building becomes the portfolio. Reviews, referrals to the next regional, and add-on services on a schedule.
Go deeper on property managers
Recurring Revenue Contracts for Field Service: What Works
Recurring revenue contracts for field service: annual agreements, per-door portfolio deals, maintenance plans, pricing, and what they do to company value.
Read itCold Outreach to Apartment Managers: Scripts That Get Replies
Cold outreach to apartment managers that gets replies: who to contact, which channels work, three email scripts, a walk-in script, and a follow up cadence.
Read itHow Much Should a Trades Company Spend on Sales?
How much a trades company should spend on sales: percent of revenue rules of thumb, cost per closed job, real sales hire costs, and a $1.5M worked example.
Read itHow does a roofing company get recurring work from apartment communities?
An annual inspection contract per building with a photo report and a condition score. It is low cost, it catches leaks before claims, and it puts you in front of ownership with a replacement schedule you wrote.
What do property owners want from a roofer beyond the quote?
A portfolio-wide condition report, a five-year replacement plan with per-building numbers, and a repair rate card the maintenance team can use without a new quote. The roofer who provides that becomes the default.
How long does it take a roofing company to land a property management account?
Thirty to one hundred twenty days from first contact, depending on how the management company handles vendor approval. In our experience the first ninety days produce a working pipeline and the first signed building, and the portfolio work compounds from there.
Will Intrepid work with another roofing company in my market?
No. One client per trade per metro. If we are already working with someone in your trade and area, we tell you on the first call.
Tell us about your territory
Where your roof inspection, repair, and replacement leads come from today, who sells, and which management companies you wish you had. We reply within one business day with what we would do first.
Something blocked the form. Email us directly at kraken@intrepidsalesco.com and we will take it from there.
Other trades
How property management sales works for every trade we serve.